Armando Rendon is a former California journalist, chicano activist, novelist, essayist and of late, co-founder of a digital publisher,  www.somosenescrito.com. Rendon spent the first 10 years of his life  growing up in San Antonio’s westside, which serves as a setting for one of his novels.  During the early to mid-1960s, Rendon would have a life-changing experience upon meeting  Cesar Chavez. Chavez was then organizing farmworkers in California. From that time forward, Rendon began identifying as a chicano and developed an affinity with the workers whom Chavez was organizing. Rendon describes the process of assimilation which he went through and would reconsider to re-imagine his identity.  Rendon shares those experiences which many men and women of that generation similarly experienced.